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Online retail nudges to help parents with lower‐income choose healthy beverages for their children: A randomized clinical trial.
- Source :
-
Pediatric Obesity . Sep2024, Vol. 19 Issue 9, p1-9. 9p. - Publication Year :
- 2024
-
Abstract
- Summary: Background: Nudges offer a promising tool to reduce sugary drink intake among children who are most at risk for diet‐related disease. Objective: To examine the impact of online store nudges on purchases of sugary drinks for children in lower‐income households. Methods: Caregivers with lower‐income were recruited to an online shopping experiment and instructed to spend $10–$30 on three beverages for their child aged 1–5 years. Participants were randomized to navigate an online supermarket in its standard version (n = 1106) or a version with nudges (n = 1135), including a product placement nudge (i.e. placing healthy beverages in prominent positions) and a swap nudge (i.e. offering a swap of water, plain milk and/or 100% fruit juice upon selection of sugary drinks). Results: On average, participants purchased 1887 (SD = 2113) and 620 (SD = 1528) calories from sugary drinks per basket in the control and experimental conditions, respectively. Model‐based results indicate that those in the experimental condition purchased 1267 (95% CI: 1419, 1114) fewer calories from sugary drinks, and fewer grams of total sugar (β = −253.5 g (95% CI: −286.3, −220.6)) and added sugar (β = −287.8 g (95% CI: −323.1, −252.5)) purchased from sugary drinks. Conclusion: Nudges may be an effective, acceptable, scalable strategy for leading caregivers in lower‐income households to purchase fewer sugary drinks for their children. [ABSTRACT FROM AUTHOR]
- Subjects :
- *PARENTS
*ELECTRONIC commerce
*INCOME
*NATURAL foods
*RESEARCH funding
*FRUIT juices
*FOOD consumption
*DIETARY sucrose
*SHOPPING
*STATISTICAL sampling
*RANDOMIZED controlled trials
*DESCRIPTIVE statistics
*MILK
*CAREGIVERS
*WATER
*FOOD preferences
*HEALTH promotion
*GROCERY industry
*COMPARATIVE studies
*CONFIDENCE intervals
*BEVERAGES
*CHILDREN
Subjects
Details
- Language :
- English
- ISSN :
- 20476302
- Volume :
- 19
- Issue :
- 9
- Database :
- Academic Search Index
- Journal :
- Pediatric Obesity
- Publication Type :
- Academic Journal
- Accession number :
- 178974196
- Full Text :
- https://doi.org/10.1111/ijpo.13150