Sentimental education across the borders: Hindi soap opera and translation cultures on the Russophone Web.

In addressing the soap opera's enduring vitality, this study focuses on the soap culture on the Russian-language Web (Runet). With the serials produced in Asia and Latin America at the center, this culture emerges as a vibrant site of transnational spectatorship and a crucial area to negotiate the interpersonal relationships and social values. A fundamental condition of this cross-border phenomenon is language translation predominantly performed by women. In foregrounding the case of the Hindi soap serial on the Runet, this paper examines the role of women translators as a driving force behind global television traffic and an important agent of soap imaginaries. [ABSTRACT FROM AUTHOR]