Ventaja comparativa del arándano: la Matriz de Análisis de Política (MAP) para la producción en Michoacán, México.

The production of berries, one of which is the blueberry, is a topic that has become relevant over time, due to the increase in the popularity of this strawberry. Every day, its use extends to more markets; The fact that their production requires specific geographical conditions and care restricts their supply on the international market. It is noteworthy that Michoacán has the appropriate characteristics for planting and harvesting. Therefore, the objective of this work is to determine the profitability and comparative advantage of Mexican blueberry production in Michoacán for the year 2023 through the Policy Analysis Matrix (MAP). A limitation of the work is the selected period of time, which in this case corresponds to the year 2023. Among the main conclusions, it stands out that with a value of 0.73 and another of 0.41, it can be deduced that blueberry production is a competitive activity and with an advantage for Michoacan producers. [ABSTRACT FROM AUTHOR]