The CPG Conundrum.

This article explores the challenges faced by founders of consumer packaged goods (CPG) startups in the current market. It discusses the decrease in early-stage VC funding and new product launches in the CPG industry. The article highlights the difficulties of accessing capital, increasing costs, demanding consumers, and challenging retailers. It emphasizes the importance of creativity and relationship navigation for success in this new reality. Additionally, the article examines the obstacles faced by small CPG brands in gaining shelf space and meeting sales thresholds. It also discusses the rise of private label brands and the strategies employed by some brands to navigate these challenges. The article concludes by discussing the future of the CPG market, including potential consolidation and strategic shifts. [Extracted from the article]