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Konut Üretimi ve Pazarlama Sorununa İlişkin Bir Değerlendirme.

Authors :
Selvi, Murat Selim
Pajo, Aykut
Source :
Idealkent: Journal of Urban Studies. 2024, Vol. 16 Issue 45, p1275-1307. 33p.
Publication Year :
2024

Abstract

In many countries of the world, the problems related to housing, which is one of the basic needs of people, have not been fully solved. In Turkey, different problems arise in the housing production and marketing process. The aim of this study is to categorize and discuss the types of problems encountered in the housing production and marketing process in Turkey within the framework of the relevant literature. Within this framework, secondary data were analyzed and concepts and terms related to these problems were explained. In this way, the research has an exploratory characteristic. As a result of the secondary data analysis of the research, it is understood that housing production is faced with problems arising from land supply, increases in construction material costs and local governments as well as financial problems. Another important finding emerging from the data analysis is that housing developers are inadequate in using marketing automation and digital techniques in their advertising efforts. It is evaluated that the results will be useful in the correct decision-making processes of those who supply and demand housing, give readers the opportunity to reason, help them to satisfy and motivate them, and guide future studies. [ABSTRACT FROM AUTHOR]

Details

Language :
Turkish
ISSN :
13079905
Volume :
16
Issue :
45
Database :
Academic Search Index
Journal :
Idealkent: Journal of Urban Studies
Publication Type :
Academic Journal
Accession number :
180663573
Full Text :
https://doi.org/10.31198/idealkent.1361720