Journalism's Ethos and the Future of the Field: Student Motivations and Role Conceptions.

Investigating the degree motivations and role conceptions of journalism students may shed light on the industry's trajectory. This study analyzes the motivations and perceptions of journalism students from two U.S. universities. Results show that students were motivated to pursue journalism for a mix of reasons, including civic engagement, a prestigious career, creativity in multimedia and writing, and an independent and nonroutine lifestyle. Respondents suggest that students view journalism's role as providing political accountability, delivering content that connects with audiences, telling stories, and setting the political agenda. [ABSTRACT FROM AUTHOR]