Networks Get Gimmicky to Hype New Shows.

Focuses on new marketing tactics being implemented by television networks to promote new shows for the fall season. Review of how CBS is advertising its new sitcom "Out of Practice" on drugstore prescription bags and water coolers; Discussion of how NBC is pushing the reality series "Three Wishes" on 100,000 actual dollar bills; Reports that some marketing experts see the new move to unconventional marketing methods as an unspoken admission from broadcasters that their commercials are weakening as sales tools.