Comportamento de Compra Digital de Refeições na Fronteira Brasil-Bolívia.

The growing use of the Internet to share experiences and information related to products and services has created the need for companies to enter this environment in order to understand these digital consumers and meet new demands. In this context, the present article aims to analyze the digital purchasing profile of meal consumers in the city of Corumbá, Brazil, which shares a dry border with the municipality of Puerto Quijarro, Bolivia, given the increase in this consumption modality in 2020. The research collected data from 104 consumers and 31 entrepreneurs. The results show that social networks are the most used media for interaction between consumers and companies in Corumbá and that they provide greater convenience and ease for conducting purchases and sales through the virtual environment. [ABSTRACT FROM AUTHOR]