You Do You[Tube]!The multifaceted roles of online video viewing in the lives of U.S. children.

• Parents submitted YouTube videos recently viewed by their children aged 0 to 8. • In-depth educational videos were rare, yet problematic depictions were common. • Parents reported that children experienced many positive responses from viewing. • Positive responses included feelings of joy and strengthened social bonds. • Some viewing patterns varied by age. Guided by uses and gratifications theory, the current project invited parents (N = 358) to submit YouTube videos (N = 973) recently viewed by their children aged 0 to 8. Parents rated each video for its perceived impact on their child, while coders evaluated each video for its content. Results indicated that in-depth educational lessons were rare in these videos, and potentially harmful depictions were common (e.g., physical aggression). Despite these issues, parents reported that these videos often evoked children's joy, fostered social bonding, and allowed children to explore niche interests. Some patterns varied by age, such that older (vs. younger) children viewed fewer educational videos, and they experienced fewer emotional gratifications from viewing. However, older children also viewed more videos with peers, and parents reported that those experiences facilitated peer bonding. Collectively, these findings replicate some concerning patterns found in previous research while also hinting at positive aspects of YouTube exposure that are neglected in discourse about children's experiences online. [ABSTRACT FROM AUTHOR]