LIFE OF THE PARTY.

The article discusses the multifaceted career and evolving public image of William F. Buckley Jr., a prominent figure in conservative media and politics. It highlights his transition from a controversial enfant terrible in the 1950s to a cultural institution by the end of the 1960s, and his forays into various media platforms, including TV, radio, books, and even a mayoral run in New York City. Despite his changing influence over the years, Buckley's legacy as a conservative icon and multimedia pioneer offers valuable lessons for contemporary political actors and activists, emphasizing the importance of having fun, engaging with diverse audiences, and adapting to evolving cultural landscapes. [Extracted from the article]