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LETTERS.
- Source :
-
Advertising Age . 6/14/1993, Vol. 64 Issue 25, p21-21. 3/4p. - Publication Year :
- 1993
-
Abstract
- Presents letters to the editor referencing topics and articles discussed in previous issues. Goal of advertising; "CAA's Coke Ads Fall Flat on Persuasion," which focused on the advertisement launched by beverage company Coca-Cola Co.; "Women in the Infantry," which discussed the role of women in the military.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 64
- Issue :
- 25
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 18199926