Kenti Metaforlarla Anlamak: Turist Rehberlerinin Ankara'ya Yönelik İmajlarının Metaforik İncelenmesi.

The aim of this study is to determine how metaphors are used in tour guides, registered to the Ankara Chamber of Tourist Guides (ANRO), to create desired perceptions of Ankara. This study uses the qualitative research method of phenomenology and the purposeful sampling method of homogeneous sampling. The population of the study consists of active tour guides registered to the Ankara Chamber of Tourist Guides (ANRO). In the study, metaphors were used to determine the perceptions of tour guides about Ankara. The research questions were formed by reviewing the relevant literature and a form was completed to obtain the required data. The data obtained in the study was analyzed by content analysis and then subjected to descriptive analysis. According to the results of the research, the most frequently utilized metaphors for Ankara are the sun, goats and villages. The metaphors developed by tour guides for Ankara were grouped under 8 categories: nature, animals, spaces, humans, relational, culture, history and technology. It is thought that this study can benefit future studies by providing a sense of the images created of Ankara. [ABSTRACT FROM AUTHOR]