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Post-Katrina survivor's guilt is false predictor of the future.

Authors :
Donaton, Scott
Source :
Advertising Age. 9/12/2005, Vol. 76 Issue 37, p24-24. 2/5p. 1 Color Photograph.
Publication Year :
2005

Abstract

Presents views on guilt felt by survivors of Hurricane Katrina in New Orleans, Louisiana. Speculations which arose after the disaster; Opinion of periodical editor Martha Nelson regarding the aftermath of the terrorist attacks on September 11, 2001; Reaction to marketers who presumed a permanent change in consumer mind-set after the terrorist attacks.

Details

Language :
English
ISSN :
00018899
Volume :
76
Issue :
37
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
18286639