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GLOBAL NEWS.
- Source :
-
Advertising Age . 1/18/1993, Vol. 64 Issue 3, p8-8. 1/9p. - Publication Year :
- 1993
-
Abstract
- Presents updates on advertising and marketing as of January 18, 1993. Decision of Mars Confectionery to launch its Twix, Opal Fruits and dark chocolate Mars Bar ice creams across Europe; Invitation given by toymaker Lego to several advertising agencies to compete for a new international marketing and advertising master plan; Market testing of the Pampers Baby Dry diapers from Procter & Gamble.
- Subjects :
- *ADVERTISING
*MARKETING
*ICE cream, ices, etc.
*TEST marketing
*DIAPERS
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 64
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 18287162