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Papers Find a Common Advertising Theme.

Authors :
Barringer, Felicity
Source :
New York Times. 05/10/99, Vol. 148 Issue 51518, pC12. 0p. 1 Black and White Photograph.
Publication Year :
1999

Abstract

Focuses on the advertising strategy of three newspapers in New York, New York. Common theme of their strategy; How the strategy become common.

Subjects

Subjects :
*ADVERTISING of newspapers
*NEWSPAPERS

Details

Language :
English
ISSN :
03624331
Volume :
148
Issue :
51518
Database :
Academic Search Index
Journal :
New York Times
Publication Type :
News
Accession number :
1856341

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Authors Abstract Subjects Details