Design at Dell: minimalist, but still innovative.

The article focuses on the current practice and the history of engineering at Dell Inc. Dell has been, and continues to be, a champion of innovative design, though the company practices it in a highly minimalist manner and believes that the field for electronic innovation in personal computers has drastically narrowed. More important, Dell has helped define a new role for the Original Equipment Manufacturer system maker in a mature, disaggregated industry. Dell sets the pace for how little a top computer maker can spend on design.