CBS HOLIDAY ANIMAGIC.

The article reports on the additional gig received by Rudolph, the red-nosed reindeer, of CBS last season in Promax Gold Award-winning holiday campaign of CBS, which featured other CBS talent in the same handmade "Animagic" style made famous by the beloved animated Christmas classic. This year sculpted wax likenesses of many current CBS personalities, which again include Marg Helgenberger of "CSI"and "Survivor's" Jeff Probst, join Rudolph and Sam the Snowman in a behind-the-scenes look.