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Splashy Front Pages Help Once-Staid Newspaper Prosper.

Authors :
Cherney, Elena
Source :
Wall Street Journal - Eastern Edition. 2/27/2006, Vol. 247 Issue 47, pB1-B4. 2p. 1 Color Photograph, 1 Graph.
Publication Year :
2006

Abstract

The article focuses on Toronto's Globe and Mail newspaper and the policy of editor Edward Greenspon who is trying to increase circulation and advertising revenue. The rationale for Greenspon's unusual approach with headlines and art is briefly described. Other daily papers competing with the Globe and Mail are National Post, Toronto Star, and Toronto Sun. Globe and Mail's parent company, Bell Globemedia Inc., is mentioned, as well as the company's history.

Details

Language :
English
ISSN :
00999660
Volume :
247
Issue :
47
Database :
Academic Search Index
Journal :
Wall Street Journal - Eastern Edition
Publication Type :
News
Accession number :
19859633