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Splashy Front Pages Help Once-Staid Newspaper Prosper.
- Source :
-
Wall Street Journal - Eastern Edition . 2/27/2006, Vol. 247 Issue 47, pB1-B4. 2p. 1 Color Photograph, 1 Graph. - Publication Year :
- 2006
-
Abstract
- The article focuses on Toronto's Globe and Mail newspaper and the policy of editor Edward Greenspon who is trying to increase circulation and advertising revenue. The rationale for Greenspon's unusual approach with headlines and art is briefly described. Other daily papers competing with the Globe and Mail are National Post, Toronto Star, and Toronto Sun. Globe and Mail's parent company, Bell Globemedia Inc., is mentioned, as well as the company's history.
- Subjects :
- *NEWSPAPER editors
*NEWSPAPER publishing
NEWSPAPER marketing
Subjects
Details
- Language :
- English
- ISSN :
- 00999660
- Volume :
- 247
- Issue :
- 47
- Database :
- Academic Search Index
- Journal :
- Wall Street Journal - Eastern Edition
- Publication Type :
- News
- Accession number :
- 19859633