Wisconsin paper 'connects' to readers.

The article highlights the initiative of The Journal Times in Racine, Wisconsin to connect its publication to community members. Through reporter Janine Anderson's series of articles called We Are All Connected, the editors fulfilled the objective of looking for a way to keep up single-copy sales between Christmas and the new year. The first connection was made starting with a woman who seemed to know everyone in town, recommended by the owner of a local restaurant.