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IMac.

Authors :
Johnson, Bradley
Source :
Advertising Age. 6/28/1999, Vol. 70 Issue 27, ps38. 1/2p. 1 Color Photograph.
Publication Year :
1999

Abstract

Profiles Steve Jobs, interim Apple Computer chief executive officer. His strategy for competing in the personal computer market with the iMac; Advertising from TBWA/Chiat/Day agency; Sales.

Subjects

Subjects :
*CHIEF executive officers
*PERSONAL computers
*COMPUTER industry advertising
*IMAC (Computer)
*MARKETING

Details

Language :
English
ISSN :
00018899
Volume :
70
Issue :
27
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
1989138

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Authors Abstract Subjects Details