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Few put a premium on giveaways in U.S.
- Source :
-
Editor & Publisher . Mar2006, Vol. 139 Issue 3, p10-10. 1p. 2 Color Photographs. - Publication Year :
- 2006
-
Abstract
- Focuses on the unpopularity of newspaper premium campaign in the U.S. Prevalence of premium campaigns by publishers in Europe and Latin America; Reasons of U.S. publishers for not using premiums; Effect of the U.S. Audit Bureau of Circulations rules on the use of giveaways by newspapers.
- Subjects :
- *PROMOTIONAL products
*PUBLISHING
*FREE material
NEWSPAPER marketing
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 139
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 20088668