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Affordable, Effective, and Realistic Marketing.
- Source :
-
College & Undergraduate Libraries . 2005, Vol. 12 Issue 1-2, p119-138. 20p. 5 Diagrams. - Publication Year :
- 2005
-
Abstract
- Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 10691316
- Volume :
- 12
- Issue :
- 1-2
- Database :
- Academic Search Index
- Journal :
- College & Undergraduate Libraries
- Publication Type :
- Academic Journal
- Accession number :
- 20272926
- Full Text :
- https://doi.org/10.1300/J106v12n01_09