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Likelihood of Cruise Ship Passenger Return to a Visited Port: The Case of Bar Harbor, Maine.
- Source :
-
Journal of Travel Research . Feb2006, Vol. 44 Issue 3, p281-287. 7p. - Publication Year :
- 2006
-
Abstract
- Cruise ship visits provide an often overlooked benefit of showcasing port communities to thousands of potential re- peat tourists. Using data from a survey conducted in 2002, this study examines the factors that affect a cruise ship passenger's intention of returning to Bar Harbor Maine. Survey results indicate that one-third of the respondents plan to return to town in the two years following their cruise ship visit. Empirical results suggest that the distance between a respondent's place of residence and Bar Harbor has a negative effect on the likelihood of return. The total number of visits a passenger has made to Bar Harbor and the amount of time spent in port during the one-day visit have a positive effect on the likelihood of return. Finally, household income and the experience of taking a cruise-line-sponsored tour do not have a significant effect on a passenger's intention of returning to a visited port. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00472875
- Volume :
- 44
- Issue :
- 3
- Database :
- Academic Search Index
- Journal :
- Journal of Travel Research
- Publication Type :
- Academic Journal
- Accession number :
- 20492620
- Full Text :
- https://doi.org/10.1177/0047287505279107