Back to Search Start Over

Mag publishers must get wise: New media is no paper tiger.

Authors :
Donaton, Scott
Source :
Advertising Age. 10/24/2005, Vol. 76 Issue 43, p24-24. 1/2p. 1 Color Photograph.
Publication Year :
2005

Abstract

Focuses on challenges being faced by magazine publishers in their operations. Several improvements that should be considered by publishers in their operations; Application of new technology to the publication of magazines; Role of magazines as catalogs to Web sites.

Subjects

Subjects :
*PERIODICAL publishing
*PUBLISHING
*HIGH technology
*WEBSITES
*CATALOGS

Details

Language :
English
ISSN :
00018899
Volume :
76
Issue :
43
Database :
Academic Search Index
Journal :
Advertising Age
Publication Type :
Periodical
Accession number :
21138572

Tools

Authors Abstract Subjects Details