Tapping Into the Wedding Industry to Sell Broadway Seats.

Authors :: Barnes, Brooks
Clark, Monica M.
Source :: Wall Street Journal - Eastern Edition. 7/7/2006, Vol. 248 Issue 5, pB1-B3. 2p.
Publication Year :: 2006
Abstract: This article discusses the Broadway production "The Wedding Singer" in New York City, New York. The production is based on the Adam Sandler motion picture by the same title. Producers of the show are upping ticket sales by tapping into the wedding industry including advertisements with magazines, retailers, and by selling show themed gowns to create awareness of the show.