THE NEW [AND IMPROVED WEB].

The article focuses on the proliferation of new web sites including YouTube, MySpace and Web 2.0. Rupert Murdoch has acquired MySpace. A recent paper by Gartner analysts says that reliance on traditional call centers and standard Internet marketing is no longer adequate for providing a full service to customers. They recommend banks and other financial institutions to adopt blogs, podcasts and really simple syndication feeds within the next two years.