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One paper feels 'Blue,' sees 'Red,' but that's the idea.

Authors :
Fitzgerald, Mark
Source :
Editor & Publisher. Oct2006, Vol. 139 Issue 10, p29-30. 2p. 2 Color Photographs.
Publication Year :
2006

Abstract

The article reports on the efforts of "The Chicago Tribune" to attract readers of all ages. The paper has increased the number of distribution of its tabloid "RedEye" which is intended for young adults. Publisher, president and CEO David Hiller has emphasized that their weekly cumulative readership among 18 to 34 year olds in the Chicagoland market is 46%.

Details

Language :
English
ISSN :
0013094X
Volume :
139
Issue :
10
Database :
Academic Search Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
22871877