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- Source :
-
New York Times . 9/24/2006, Vol. 156 Issue 53712, Section 6 p21-21. 1p. - Publication Year :
- 2006
-
Abstract
- The article focuses on the efforts of the Umpqua Bank in Portland, Oregon to offer yoga classes, movie nights and sewing groups in order to stand out from other banks and deliver service to customers that is appealing. It discusses its marketing strategies in wooing customers by offering a music CD comprised of songs by local artists.
Details
- Language :
- English
- ISSN :
- 03624331
- Volume :
- 156
- Issue :
- 53712
- Database :
- Academic Search Index
- Journal :
- New York Times
- Publication Type :
- News
- Accession number :
- 22877735