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Magazines fail to make top grade in report card.
- Source :
-
Advertising Age . 10/23/2006, Vol. 77 Issue 43, p3-41. 2p. 5 Color Photographs, 1 Chart. - Publication Year :
- 2006
-
Abstract
- The article looks at a report card evaluation process of the magazine industry in 2006 conducted by "Advertising Age." The findings suggest that the magazine business is showing some progress by finding new ways to bring their brands to the market, but need to show more improvement overall. Areas in which the industry was graded included working faster for advertisers, being brands and not books, and rethinking the rate base.
- Subjects :
- *ADVERTISING
*PERIODICALS
*PUBLISHING
*PRODUCT management
*MARKETING
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 22892898