THE LONG ZOOM.

The article focuses on Will Wright, video-game inventor, and his new game Spore. The game will teach a person how to really see things. The ways of seeing are also a way of thinking. Conceptualization involves a person's personality and his social movements. One has to understand one's place in the universe to understand the connections between the different scales. Wright created the game so that each level of the game would have a different aesthetic, from a toy to photographs of outer space.