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Got any ideas? TBWA wants you to do its work.
- Source :
-
Advertising Age . 11/13/2006, Vol. 77 Issue 46, p1-55. 2p. 1 Color Photograph. - Publication Year :
- 2006
-
Abstract
- The article discusses advertising agency TBWA, which is heavily utilizing consumer-created advertising campaigns. The company, which works for clients including Apple Computer, Nissan, and Pedigree, plans to ask visitors to its website to submit their ideas for ad campaigns and events in an effort to build publicity.
- Subjects :
- *ADVERTISING agencies
*VIRAL marketing
*CONSUMER preferences
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 77
- Issue :
- 46
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 23167914