Feedburner.

The article presents information on U.S. high-technology company Feedburner. Feedburner calls its feeds burned, which means more than just going five. Perks of burned feeds include easy set-up and management, and tracking features that allow users to view and monitor subscribers. Recently launched features reflect the growing, functionality that subscribers and publishers expect from their content. While anyone can tap into the company's flee software, paid subscribers saw a number of new features in 2006, FeedFlare and an advertising network for customers' mutual benefit.