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One TV Nation, Divisible.
- Source :
-
New York Times Magazine . 10/03/99, Vol. 149 Issue 51664, p30. 2p. 1 Black and White Photograph. - Publication Year :
- 1999
-
Abstract
- Reports on the emphasis television executives place on reaching continually smaller and more specific audiences. Observations on what viewers want; Objectives that CBS Inc. and Viacom hope to achieve through their merger; How the media target specific groups; Comparison to the Internet; Implications.
Details
- Language :
- English
- ISSN :
- 00287822
- Volume :
- 149
- Issue :
- 51664
- Database :
- Academic Search Index
- Journal :
- New York Times Magazine
- Publication Type :
- Periodical
- Accession number :
- 2334667