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Construction of Smoking-Relevant Risk Perceptions Among College Students: The Influence of Need for Cognition and Message Content.
- Source :
-
Journal of Applied Social Psychology . Jan2007, Vol. 37 Issue 1, p91-114. 24p. 1 Chart, 1 Graph. - Publication Year :
- 2007
-
Abstract
- Changing smokers' health-risk perceptions has been difficult. This study tested whether need for cognition (NC)—a factor within Petty & Cacioppo's (1986) elaboration likelihood model that reflects the preference for effortful cognitive information processing—moderated responses to a smoking risk message intervention. College smokers ( n=227) evaluated a fact-based or emotion-based smoking risk pamphlet or a control pamphlet. Among occasional but not daily smokers, NC interacted as hypothesized with type of message to moderate risk perceptions. Among participants with higher NC, the fact-based message produced the greatest increase in risk perception; whereas among participants with lower NC, the emotion-based message produced the greatest change. Findings demonstrate that individual differences in cognitive processing can influence the potency of health-risk messages. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00219029
- Volume :
- 37
- Issue :
- 1
- Database :
- Academic Search Index
- Journal :
- Journal of Applied Social Psychology
- Publication Type :
- Academic Journal
- Accession number :
- 23626633
- Full Text :
- https://doi.org/10.1111/j.0021-9029.2007.00149.x