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John Doe edges out Jeff Goodby.
- Source :
-
Advertising Age . 1/8/2007, Vol. 78 Issue 2, pS4-S5. 2p. 1 Color Photograph, 1 Chart. - Publication Year :
- 2007
-
Abstract
- The article looks at "Advertising's Age's" 2006 advertising agency of the year, the consumer. According to the article, many marketing world leaders at the Association of National Advertisers meeting declared that it is time to give up control and accept that consumers now control their brands. The article discusses the growth of consumer video, blogs, and Web sites, the "Diet Coke & Mentos Experiment" sensation, and comments from Procter & Gamble Co.'s CEO, A. G. Lafley.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 23659304