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What can resurrect the 'L.A. Times'? Not this.
- Source :
-
Advertising Age . 1/8/2007, Vol. 78 Issue 2, p33-33. 1/2p. 5 Color Photographs. - Publication Year :
- 2007
-
Abstract
- The article discusses an advertisement for the "Los Angeles Times" newspaper that trumpets the paper's new design, which dumbs down news with tabloid-style headlines. Rather than focusing on the paper's journalistic integrity, the advertisement instead focuses on the spruced-up graphics of the paper.
- Subjects :
- *NEWSPAPER publishing
*PUBLISHING
*TELEVISION advertising
*TELEVISION commercials
Subjects
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 2
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 23659326