Losing its brand soul: How Saturn blew its advantage.

The article discusses how the automaker Saturn has lost its sales as of February 2007. When Saturn launched in 1990, it was marketed as one-of-a-kind, customer friendly brand. The image, crafted with folksy ads from Publicis & Hal Riney, touted the automaker as "a different kind of car company." The company is looking to regain a similar image and has hired Deutsch to create its new campaign.