George Ritzer and the Crisis of the Public Intellectual.

The article explains the pedagogic and publishing success of the book "The McDonaldization of Society" by George Ritzer. The publishing of the academic book that is a pedagogic success in academic sociology is organized into four categories including research monographs, modular texts and textbooks. The article presents notes on the four categories and the reasons for the success of the book "The McDonaldization of Society" is explained. The article defines public intellectuals as the people possessing special media skills.