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`All Century' Is All Rare Air.
- Source :
-
Publishers Weekly . 10/25/1999, Vol. 246 Issue 43, p20. 2p. 1 Black and White Photograph. - Publication Year :
- 1999
-
Abstract
- Provides information on how Rare Air Media was able to get the licensing rights for the book `Major League Baseball's All Century Team,' in the United States. Selection process of Major League Baseball's top 30 ballplayers of the 20th century; Comments of Rare Air Media President Mark Vancil on the licensing rights; MasterCard's marketing strategy for the book.
- Subjects :
- *MERCHANDISE licensing
*BASEBALL players
Subjects
Details
- Language :
- English
- ISSN :
- 00000019
- Volume :
- 246
- Issue :
- 43
- Database :
- Academic Search Index
- Journal :
- Publishers Weekly
- Publication Type :
- Periodical
- Accession number :
- 2440558