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Can any shop run with digital-obsessed Nike?
- Source :
-
Advertising Age . 3/19/2007, Vol. 78 Issue 12, p3-25. 2p. - Publication Year :
- 2007
-
Abstract
- The article discusses how Nike is looking to expand its roster of advertising agencies, but they are looking for one that can supply them with interactive, digital and community-building capabilities that move beyond the 30-second television advertisement. The article analyzes whether or not there is an advertising agency that has the capability to provide all the qualities that Nike is requesting.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 12
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 24420871