Grown in stature, larger in size.

The article outlines the developments in the publication of the "International Journal of Sports Marketing & Sponsorship" and offers an update in relation to the practice of sports marketing and sponsorship globally. According to the author, the journal has grown in size as it now publishes four scientific papers, while its recent Football Special Edition carried a total of seven papers. The author also believes that there will be a profusion of studies that will deal with sports branding issues.