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Abstracts.
- Source :
-
International Journal of Sports Marketing & Sponsorship . Jul2006, Vol. 7 Issue 4, p298-298. 1p. - Publication Year :
- 2006
-
Abstract
- The article presents abstracts of papers related to sports marketing and sponsorship globally. They include "Investigating Motivation, Attitudinal Loyalty and Attendance Behavior with Fans of Australian Football," "The Use of Celebrity Athletes as Endorsers: Views of the New Zealand General Public" and "An Empirical Analysis of Gender Differences in Sports Attendance Motives."
- Subjects :
- *SPORTS marketing
*PROFESSIONAL sports
*SPORTS sponsorship
*SPORTS spectators
Subjects
Details
- Language :
- English
- ISSN :
- 14646668
- Volume :
- 7
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- International Journal of Sports Marketing & Sponsorship
- Publication Type :
- Academic Journal
- Accession number :
- 24501425