Abstracts.

Source :: International Journal of Sports Marketing & Sponsorship. Jul2006, Vol. 7 Issue 4, p298-298. 1p.
Publication Year :: 2006
Abstract: The article presents abstracts of papers related to sports marketing and sponsorship globally. They include "Investigating Motivation, Attitudinal Loyalty and Attendance Behavior with Fans of Australian Football," "The Use of Celebrity Athletes as Endorsers: Views of the New Zealand General Public" and "An Empirical Analysis of Gender Differences in Sports Attendance Motives."