Perfil de las empresas industriales que desarrollan estrategias corporativas y de marketing medioambiental.

In recent years, social and institutional interests in environmental protection, have provoked firms to include environmental issues within their orientation and strategy. This paper identifies and analyses different profiles of firms' environmental behaviour belonging to the industrial sector in order to identify which of them are more active in terms of environmental issues. Results show that, within this sector, there are different groups of companies depending on the degree of implementation of the "Corporate Environmentalism" and its antecedents. Moreover, this groups are different in terms of their size, activity sector and the attitude expressed towards the environment. [ABSTRACT FROM PUBLISHER]