The hidden Life of paper and its impact on the environment.

The article reports on the proposal publishing companies to becoming entirely carbon neutral and reduce its carbon emission in the U.S. Hearst Corp. plans to consider the implications for their magazines after the calculation on the amount of carbon dioxide emissions produced in the process of publishing. On the other hand, Time Inc. announced that it had asked their paper suppliers to reduce their greenhouse gas emissions by 20 percent by 2012.