Potemkin Paper?

The author complains about the quality and lack of readership of the "New York Sun," a conservative daily newspaper based in New York City. The author accuses the paper of using underhanded tactics to make sales figures look good. In reality, the author states, no one is reading the newspaper. The author also asks why conservatives would open the paper in such a liberal city. The author notes the efforts of editor-in-chief Seth Lipsky at promotion by condemning other papers in the city.