How to Sell Horror, Post-'Captivity'

Authors :: Hill, Logan
Source :: New York. 6/11/2007, Vol. 40 Issue 21, p72-72. 1/2p.
Publication Year :: 2007
Abstract: The article focuses on the marketing campaign surrounding the film "Hostel: Part II," opening on June 8, 2007. Details surrounding the challenges facing the film in regards to competition and market sensitivity are given, along with an account of how the film makers used poster sales to successfully advertise for the opening.