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Methodology in Cross-Cultural Consumer Research: A Review and Critical Assessment.
- Source :
-
Journal of International Consumer Marketing . 1999, Vol. 11 Issue 4, p75. 22p. 9 Charts, 1 Graph. - Publication Year :
- 1999
-
Abstract
- Deals with a study on the methodologies used in the cross-cultural consumer studies between 1991 and 1996. Research objectives; Methodology; Results; Conclusion.
- Subjects :
- *CONSUMERS
*CROSS-cultural studies
Subjects
Details
- Language :
- English
- ISSN :
- 08961530
- Volume :
- 11
- Issue :
- 4
- Database :
- Academic Search Index
- Journal :
- Journal of International Consumer Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 2575355
- Full Text :
- https://doi.org/10.1300/J046v11n04_05