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Cracks in `The Wall'?

Authors :
Strupp, Joe
Source :
Editor & Publisher. 12/04/99, Vol. 132 Issue 49, p22. 5p. 2 Charts, 5 Graphs.
Publication Year :
1999

Abstract

Reports that advertising and editorial managers reviewed their paper's editorial/advertising joint ventures in light of the `Los Angeles Times' debacle. Wall that exists between editorial and advertising; Why editorial and advertising executives should communicate more; Importance of how the advertising and editorial departments work together on a project.

Details

Language :
English
ISSN :
0013094X
Volume :
132
Issue :
49
Database :
Academic Search Index
Journal :
Editor & Publisher
Publication Type :
Periodical
Accession number :
2585707