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Nike setting the pace in interactive-TV race.
- Source :
-
Advertising Age . 8/13/2007, Vol. 78 Issue 32, p3-24. 2p. - Publication Year :
- 2007
-
Abstract
- The article discusses the interactive television advertising campaign of footwear and apparel company, Nike. Dish Network cable subscribers with digital video recorders (DVRs) can access clips of Nike athletes and find nearby stores carrying the products featured. Nike's campaign also includes Internet and print components. Athletes featured include LaDanian Tomlinson, Steve Nash, and Rafael Nadal.
Details
- Language :
- English
- ISSN :
- 00018899
- Volume :
- 78
- Issue :
- 32
- Database :
- Academic Search Index
- Journal :
- Advertising Age
- Publication Type :
- Periodical
- Accession number :
- 26218566