Strategies for Increasing the Conceptual Yield of New Technologies Research.

This article discusses the framework in which scholarly attention should be paid to mobile communication systems. The assertion is made that the focus has remained on the products and their diffusion instead of their cultural context, diffusion theory, and the societal changes that could be researched through their proliferation. The author suggests an increase in the conceptual yield of new technologies could be gained by studying technology clusters, context of use, parallels with old technologies, and other ways of expanding communication theories studies by looking beyond technological advances.